Toronto Blue Jays Campaign Branding 2023

In anticipation of 2023, the Toronto Blue Jays embarked on a journey to further expand and refine the efforts from the previous year. Marking an exciting transition, the Jays were relocating to a freshly revitalized Rogers Center, propelling the team ever onward and upward to unparalleled heights. Harnessing a more concentrated approach, we artfully integrated the dynamic graphical chevron element, propelling both the brand and the overall experience to new horizons. The outcome: a meticulously designed and adaptable branding package that effortlessly harmonizes across the realms of print, digital, and broadcast media. With an unwavering dedication to showcasing the players, the stadium, and the loyal fans, the Toronto Blue Jays stand poised to conquer the Next Level.

Design Creative Director: Bart Sciana

Art Direction, Design, & Brand Guidelines: Kevin Burgess

Project proudly done while freelancing at Rogers Communications