Toronto Raptors on Sportsnet 2023

In preparation for the highly-anticipated 2023 Toronto Raptors basketball season, Sportsnet developed a series of branded idents to generate excitement. The idents were designed to align with the brand's overarching Raptors theme of 'watching the story unfold.' The execution had to be achievable within our limited time with the players, restricted to shooting them individually on a set used for multiple creative executions. We had to be very economical in our approach. We strategically utilized creative techniques like repetition, cascading, and quick cuts to create dynamic flipbook-like sequences that play with time as the action literally unfolds. The result is a collection of dynamic and engaging spots that genuinely capture the essence of Sportsnet and the hype of a new season.

Design Creative Director: Bart Sciana

Art Direction & Design: Kevin Burgess

Animation: Justin Gundlock

Project proudly done while freelancing at Rogers Communications