Kiss Radio Brand Refresh

Kiss Radio had a problem. Over the years, the brand had become fragmented. Each region had a unique approach to the brand across social, web, and video. I was tasked with updating the branding, promoting consistency, and adopting a contemporary approach to better reflect the sensibilities of the audience. The new branding system also needed to be adaptable to work with a number of different national markets, both large and small. To achieve this, we developed a brand system that reflects the bubbly pop nature at the heart of the content but is flexible enough to encapsulate a diverse variety of content, shows, and mediums.

Design Director: Bart Sciana

Creative Director: Yen Chu

Art Director: Kevin Burgess

Project proudly done while freelancing at Rogers Communications